Digital Crossroads Conference
Bellarmine University Frazier Hall
Friday October 26th 2018 8:00 am – 6:00 pm
The premier digital marketing and media event in the Midwest is back again!
Digital Crossroads, the Louisville Digital Association's signature annual event, brings the brightest minds in digital marketing and media to the Midwest. This day-long, expert-led learning experience aims to infuse leading-edge theory and practice to any business’ marketing efforts.
Here is this year's agenda:
At 9 AM we kick-off with a Keynote by Jason Falls, Director of Digital and Social Strategy, Cornett, How to Push the Envelope and Stand Out with What’s Next in Social Content Strategy
9:45 AM Tobias Roediger, Principal/Creative Director, RAVE, Agencies: Building a Blockchain Future
10: 40 AM Karen Freberg, Associate Professor of Strategic Communication at University of Louisville, How and Why Social Strategy is Crucial for Influencer Marketing: A case study with The Breeders’ Cup
12:10 PM LUNCH
12:30 PM Lunch Panel Discussion: The Landscape of Digital Talent, Health of Industry, and How to Grow Talent Locally
1:15 PM David Berkowitz, Serial Marketer, Emerging Technology—Conversational Commerce; Chat Box, Voice
1:55 PM Emily Hagedorn, Community/Marketing Director, Yelp Louisville, How to Build and Maintain a Community—Online and Off—and What it can Mean to Your Business
2:50 PM Erik Deckers, Owner and President of Pro Blog Service, The Future Of Content Marketing
3:35 PM Jenna Watson, VP of Media, DAC, Voice is Here (sort of). How Much Should You Care and How Should You Prepare?
4:15 PM Closing Thoughts from Jason Falls
4:30 PM Cocktail Reception Sponsored by DAC Group
This event has ended